Introducing Smart Savvy’s Newest Recruiter

Smart Savvy couldn’t be happier to announce the advancement of our sales recruitment team with the addition of Sales Recruitment Consultant, Britt Feltan. If that name sounds familiar, it’s because Britt’s been around Smart Savvy for just over a year in the Talent Research department. After helping to source and place a dozen candidates, and showing a streak of passion for sourcing for sales positions, Britt has been promoted to the recruitment team. Britt’s background at BC Lions prepped her for hitting, exceeding, and kissing goodbye to her targets. Her specialization in HR and talent research has given her a vast network of sales professionals as well as the eye for which resume (and person) is perfect for the job. Britt is the definition of strong work ethic and 9-5 means nothing to her. She will work tirelessly until she’s found the perfect match not only for the company, but for the corporate culture, the team, and the future. If you’ve never met Britt (and trust us, you’ll want to) connect with her on LinkedIn or give her a follow on Twitter. If you’re looking for your next sales hire, as well as a long-lasting consultative client relationship (with the occasional high-five,) contact Britt at at britt@smartsavvy.com, or give her line a ring at 604-639-5044.   Also, mark your calendars for Britt’s first sales blog post coming out later this week! Recruiter, writer, sales maven – what can’t she...

6 Upcoming Marketing + Leadership Events in Vancouver

Looking to get your “networking” on? Can’t wait to use an event hashtag and boost your Twitter follower count? Vancouver’s agenda of events for June boasts a number of leadership, marketing, and association events that you’ll definitely want to pencil into your schedule. Whether it’s winning awards, gearing yourself up for creativity (#selfpromo), or being in the midst of Vancouver’s techiest (#newword), June is busy with excitement. Keep your weeknights free for the following:   1. Unbounce Call To Action Conference Queen Elizabeth Theatre, June 19-21 Join hundreds of digital marketers at the #CTAconf as they take over the Queen Elizabeth to learn from some of the best leaders on the marketing scene. Key topics covered: conversion, growth hacking, copywriting, and social media marketing. Tickets include networking sessions, roundtables, meals, swag bags, and afterparties. Sound like something you want in on? Then use their handy email template to ask your boss.     2. Minerva “The Face Of Leadership” Conference Fairmont Waterfront Hotel – June 22 The Minerva Foundation is a non-profit that works to equips women with the right tools and values for leadership. Their “The Face Of Leadership” Conference has an inclusivity focus this year and will be covering how leaders can create (and lead) more diverse workplaces. To go along with their theme, the speakers at this conference are a diverse group themselves — coming from notable organizations such as MEC, Vancity, and ICBC.      3. Traction Conference Sheraton Wall Centre – June 22-23 The Traction Conference brings together entrepreneurs and business founders of many colours in order to teach how to accelerate business growth and revenue. The aim is to walk away from the event feeling equipped to build a brand consumers will love, by choosing the best distribution channels, leading a sales team, and converting users into loyal customers. ...

Upcoming LeaderLounge: Simon Sinek’s Book ‘Leaders Eat Last’

Why do only a few people get to say, “I love my job?” Finding fulfillment at work can feel akin to winning the lottery; with only a few ‘lucky ones’ feeling valued by their leaders (and organizations). Leaders play a significant role in job satisfaction and career fulfillment. Imagine a workplace where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful companies, great leaders are creating environments in which people work together to do remarkable things. To further explore the essence of trust and leadership, join us for our next Leaders Are Readers LeaderLounge workshop. We will do a deep dive into Simon Sinek’s book Leaders Eat Last and cut to the chase on what makes a leader trustworthy. Our guest speaker, Angela Scardillo, VP of Marketing at Best Buy Canada, will share a real-world case study illustrating the principles at work.   When: Wednesday, September 30, 2015, 6:30PM – 8:30PM Where: Shebeen Whiskey House, 210 Carrall St, Vancouver, BC V6B 2J2 Price: $39.95 per session (the equivalent of 8.35 lattes) Limited seating....

e-LeaderLounge: Common Ingredients of Top Hires Apr22

e-LeaderLounge: Common Ingredients of Top Hires

To celebrate the launch of our new (offline) LeaderLounge™ series, we bring you a new digital version as well. Introducing (fanfare please) e-LeaderLounge™ — an online forum where top marketing and sales professionals weigh in on thought-provoking topics presented to them by the team @ Smart Savvy. We’ve built a mechanism (yes, a mechanism!) so we can regularly share helpful insights (aka strokes of brilliance) from these accomplished leaders with you. Today’s focus is on how these leaders select and build teams. What makes them want to jump out of their chair during an interview? What makes them fist-pump their HR team after an interview? And what are they looking for in those first 30 days (and beyond) from new recruits? Turns out there were five main themes to our question, “What are the common ingredients of your top three hires?“ 1. Attitude Attitude, attitude, attitude, It’s all about attitude: having a humble character (willing to learn and not be threatened by something new); sticking to it (meaning don’t give up); having an accurate assessment of themselves and others (awareness); and caring about others and what they do.”– Lachlan Whatley, CEO at Metalboss Technologies Inc. “A key ingredient in all of my hires is a belief in the art of the possible.” –Joanne Forrester, VP Marketing at Boston Pizza. “A person’s attitude is everything because so many skills can be acquired through experience, but changing someone’s attitude is a much harder task. If someone has a negative view on life in general, how is that going to translate to your company, your product, your clients, and your team? You can’t fake a good attitude. It’s ingrained in you. People with an open, positive attitude are generally ascending in their career and in life, and that’s someone I want...

4 Upcoming Marketing and Leadership Events

We know that with being a marketer comes with another unspoken job title: professional networker. Here at Smart Savvy we know we live for networking events, so we thought we’d gracefully extend a hand of invitation to you for our top upcoming events and conferences. These leadership and marketing events are certainly penciled into our calendars (and highlighted) and we will be there to soak in the wisdom of both thought leaders and up-and-comers. Just look for the smavvy red booth, smiling faces, and our trademark free LinkedIn headshots! Let us know in the comments below if we should expect to see you there. 1. Canadian Internet Marketing Conference Squamish – March 28 + 29  The inaugural CIMC bring the best brains in digital marketing together for a two day conference in beautiful Squamish, BC.  Hear from over 40 world-class speakers, enjoy 6 networking opportunities, participate in a $10,000 Dragon Den style contest, attend workshops and experience the first ever Canadian Internet Marketing Awards. Use the promo code SMART15 to receive 15% off your ticket price.     2. The Art Of Leadership for Women Calgary – April 13 Our recruiter for the Albertas, Matthew Campbell, is going to be repping Smart Savvy at Canada’s #1 Women’s Leadership Conference, taking place in Calgary this year. Five internationally renowned bestselling authors and thought leaders will be there to impart leadership wisdom and shed light on current issues facing leaders. This year’s event will host speakers like the one and only Martha Stewart, TED Talk sensation Brené Brown, one of the World’s Top 10 Leadership Thinkers Lis Wizeman, and bestselling authors Liane Davey and Tara Mohr. Use the promo code SMARTSAVVY to receive $67 off the ticket price.   3. The Art Of Marketing Vancouver – April 15  Join us at Canada’s #1 Marketing & Innovation Conference, where...

How Will Marketing Organizations Evolve in 2015?

As we near the end of 2014, analysts and marketing leaders are starting to make predictions about how marketing organizations will evolve in the new year. Forrester recently released a report with predictions for CMOs in 2015. Their forecast for next year includes CMOs taking the lead as corporate officers, leading the charge toward customer-focused processes, working more closely with CIOs to solve data challenges and leading technology innovation. Curious about what changes we’ll see for marketers next year? This week, I’ve gathered 2015 forecasts and predictions for CMOs (and marketers at every level). CMOs Boldly Reach For More Influence Across The Enterprise In 2015. Forrester: “In 2015, business as usual cannot be the name of the game. More of the same will not elevate a CMO to the level of influence we predict. Instead, in the age of the customer, CMOs must rethink their approach to marketing operational excellence to enable the kind of growth that the CEO will turn to them to achieve going forward. Done well, these savvy CMOs face a year of unprecedented personal and business achievement.” The 2015 B2B CMO Challenge: Measuring Content Performance. Marketing Land: “If there’s one thing you can resolve to do as a CMO in 2015, it’s to put processes and measurements in place for your content activities. According to data from the Aberdeen Group, companies that have well-defined content management processes outperform those that don’t in terms of website click-through rates.” 11 Marketing Trends To Watch For In 2015. Forbes: “CMOs will become Chief Simplifier Officers. Most companies create complexity, especially even as the landscape itself is turning more complex. They’ve arranged themselves in endless new vertical silos, by geography, product, or function that hamper them when it comes to working more closely and...

Love Monday #60 – Conflict “Resolutions”

Here’s our #LoveMonday question of the day: what conflict(s) are you overcoming? We all know that half the challenge of working is navigating the social and political jungle that is the “office.” Here are five of the most common conflict “resolutions” we hear from candidates and managers alike. It’s all about #lovingwhatyoudo I will not leave my unwashed mug in the sink I will not eye-roll I will speak my mind (but only loud enough that I can still hear what others are saying) I will decrease my sitting time and take the stairs I will not work on the weekends Do you know how to say you’re sorry? Are you able to effectively dispel tensions in the office? Here’s a conflict resolution refresher for managers, parents or anyone feeling the heat. … @VancouverSun is calling this Gastown-based HQ the coolest workplace in all of Vancouver. If your office can rival expansive North Shore views, a fire pit and free beer on tap, leave us a note in the comments below. … Weekend Warriors: we present Canada’s best hiking trails, including a pretty fantastic list within a long-weekend’s drive (Tons of great suggestions in the comments too). … Does your resume suggest a short-attention span? Read: confessions of a job-hopper. … #SmavvyTV alumnus and Coast Capital’s Chief Marketing and Strategy Officer, Lawrie Freguson, hits the CTV Morning circuit to talk Humanonics. Way to go,...

REPOST: Interview with Smart Savvy + Associates’ Founder and CEO

Interview prepared by Ray Wang for Smartt Digital Agency Blog on May 20, 2014.   Peter Reek is the Founder and CEO of Smart Savvy + Associates, a Vancouver-based talent recruitment agency specifically for marketing teams. Here are his thoughts on digital marketing: What do you consider essential skills for a marketing team these days? Solid analysis and decision making competencies are in hot demand. Especially since everything is measurable today. Teams need to execute quickly and accurately in order to stay on course. Using KPI’s – not simply churning them out, but actually paying attention to them – is paramount to success. Otherwise, you’re careening down a hill without a steering wheel. Be results orientated, be a visionary, be resourceful, and you’ll find yourself on target. Perhaps more importantly (although somewhat related), we like to represent people who #StandApart.  Individuals who possess the proverbial “it factor”.  Which, according to Simon Cowell, is “one of those nebulous, undefined and subjective attributes one either has or doesn’t have. It falls into the category of you-know-it-when-you-see-it.”One of the best definitions of the #StandApart factor I’ve heard, came from a panel I recently facilitated, in which one of the panelists, Anne Farrer, VP & Managing Director of Karo Vancouver,  was asked to define the ‘It Factor”.  Anne said, “It’s the team member who can see around corners”.  You know, those people who look ahead all the while contingency planning based on potential outcomes.  They are fully engaged, committed to outcomes and their ‘spidey senses’ are on high-alert. What do you feel are the most underrated skills in a marketing team these days? I can think of a few. Taking something complex and making it simple and digestible is an art form. There’s an elegant magic involved in distilling a complicated...

LoveMonday #59: The Big Sell May20

LoveMonday #59: The Big Sell

Selling is an art form – no question. When you walk into an interview, you sell yourself. When you meet with a client, you sell the business. And when you invest your time in regular and meaningful interactions, you sell the relationship. If you’ve ever been the one to “go dark” in any kind of union (employee/employer; contractor/client; recruiter/job hunter), then you know how detrimental a lack of communication can be to the health of your associations. A quick touch-point, like a check-in or email, can do wonders to keep your relationships on track and reinforce that those vital ‘next steps’ are coming. Who should you reach out to this #LoveMonday? It’s the little things that count, even at work. Here’s how to really reward your employees – one small CONSISTENT, SPECIFIC and SINCERE act at a time. [VIDEO] … Sales is a core part of any business, but how well do you understand the process and the people who excel at it? In this article, Mark Suster offers up the skinny on sales (for the non-sales minded). … “You can’t possibly know you want to work for my company, unless you know A LOT about my company.” Are you putting enough work into getting the job? Your resume alone won’t cut it. … Don’t leave another voicemail or write another email without reviewing this: “What part of this message is of value to me?” The example may be extreme, but we’ve all been guilty of this communication blunder. … Stick your gum under your desk and you’re liable to be called into HR. Stick your gum on this guys’ head, and it’s called, Art. Just what Vancouver needed or germ-ridden...

LoveMonday #58: The Balanced Lifecard

Get a life: that’s one of the rules of thumb Skype’s Business Services leader, Moz Hussain, uses to help people decide should I go or should I stay?  But he’s not just talking about a “hobby.” Hussain’s trick for personal and career mastery is to be so well-attuned to one’s own values and goals that every choice is an easy one. If the opportunity doesn’t align with what’s important (and sometimes necessary, like putting your kids through university), then it’s time to move on. An extra happy #LoveMonday to our smartest and savviest readers #LoveMomsMonday   A little time spent working on our Balanced Lifecard this weekend, as presented by Microsoft’s Moz Hussein, has us approaching #LoveMonday with a refreshed sense of our goal-to-date progress. Is it time to refresh your own perspective?    … When Richard Branson talks, we listen. In this list of his illustrated top ten tips for success, he explains why you need a sofa in the kitchen and why having fun should always be priority one.  … Soft landing: Karen Jones, Microsoft’s Deputy General Counsel says,  “As a global company we are always assessing where we should be in the world, where’s the talent, where’s the opportunity…two years ago we started looking at that and we looked at various locations around the world and Vancouver rose to the top.” Read more about Microsoft’s new mega centre in Vancouver. … This weekend we’ll be celebrating the smartest and the savviest people we know – moms. Here are some reusable skills any manager could take from motherhood to supercharge their leadership skills.  … Mastering cross-cultural communications is the centrepiece of international business success. How good is your behaviour? A great case study in...

Love Monday #57: What do you do? Apr28

Love Monday #57: What do you do?

I overheard a little girl and her mom talking in a walk-in medical clinic the other day. She asked her mom, “what do you do again?” The mom said, “Don’t you remember what I do, dear?” The little girl said, “Oh right, you’re an accountant. So, do you write 1-100 all day?”  I had a laugh and remembered an important lesson: what you do is all perspective (how well you do it, how much you do it, who you do it for and how interesting/fulfilling/rewarding it can be). And yes, there are times our employers ask us to run through brick walls for them, but there’s also the little things: a nice or adventurous lunch out with colleagues, a website that makes your day easier and the universal truths of human connection that drive how we do business. A restful #LoveMonday to all those recovering from the Vancouver Sun Run! Why Should I Run Through A Brick Wall for You? When it’s your turn to do the talking in a job interview, try out one of these must-ask interview questions to really assess your fit. … @RebeccaColeman shared this great article with tips on how to stop people from congratulating you every time you tweak your LinkedIn profile. … It’s a veritable online wish list: make any webpage print-friendly, kill your online accounts for good, 10-minute email addresses for when you want something free. @Buzzfeeddiy offers up 33 amazingly useful websites you never knew existed. … What’s for Lunch? 24 sandwiches to try before you die in Vancouver  … Doing it “the Amazon way” reveals this universal truth for getting it right in...