Love Monday #56: Digital Marketing

What makes for a good digital marketer? Creativity, knowledge and your ability to find one! This #LoveMonday edition features: two digital marketing leader profiles, a quick fix for your entire recruitment process and a reminder of the true traits defining motivation (hint: it’s not money or praise). Wishing you some fun in the sun (now that the cupcakes are long gone)! Happy #LoveMonday. Only top leaders demonstrate the ‘real deal’ when it comes to motivation. Here’s how to differentiate between those seeking external rewards and the leader who will perform no matter what @DanielGolemanEI … An interview with the Digital Marketing Manager for Tourism Richmond on what’s driving the industry and how to succeed via @SmarttCanada @notbranded … What should you negotiate for when a raise is off the table? … I’m Ronald McDonald and I love Taco Bell’s new breakfast. An interview with the digital marketing strategist behind the “waffle taco” and a whole lot of social success. … 3 easy, action-oriented steps to shape up your whole recruiting...

LoveMonday #54:  Testing, Testing Mar31

LoveMonday #54: Testing, Testing

Oh Gwyneth, you’ve done it again. We’re still coming up with an endless string of ‘consciously uncoupling‘ jokes (just last week, we morally disengaged from a go-nowhere meeting). Then, we wondered: have we ever ‘consciously uncoupled’ from a job? When reality falls drastically out of line with expectations – yours or others – it is time to stop saying yes and start negotiating real trade-offs? If you’ve been carrying your still-to-be replaced coworkers’ workload for too long, is it time to temper your go-getter attitude with an equal demand (yes, I’ll pick up the extra work AND I’ll need to be compensated…or else)? If you tested your status quo with the same rigor you approached your on-boarding, what would the outcome be?  These are all hard questions, no doubt. Wishing you a thoughtful #LoveMonday. The question you’ll ask or be asked sooner than you think: Is that a Smartphone on your wrist? … When you want to say ‘no’, consider how much sweeter a “Yes, and….” reply could be. The Chief Information Officer at the University of Saskatchewan gives his short and sweet take on managing a client’s (or boss’) expectations for what you can realistically deliver. … Here’s an article for when you’re gazing up the career ladder and all you can think is (to quote Tina Fey): “I don’t want to go to there.” Is quitting your job the more ambitious thing to do?  … We can’t get enough of Jetpac‘s shutter data. Exhibit A: The 10 happiest countries in the world (as determined by crunching 150-million images on Instagram for “smile strength”). … Pleased to meet you! Get introduced BCBusiness’ stellar Top 30 under 30...

LoveMonday #53: The Next Chapter

We’ve got lift-off! What are your plans to embrace the idea-sharing frenzy brought on by TED’s first-ever appearance in Vancouver this week? We’re jumping on the energy of “ideas worth sharing” and making it a marque event for our team and personal development. Tweets like this one from the Vice-President of Product for Google+ have us feeling a wee bit giddy about the think-tank now descending on our city: Back in Vancouver for TED. First visit since Flickr due diligence. 🙂 Nice to be back. — Bradley Horowitz (@elatable) March 17, 2014 Are you ready for the The Next Chapter? Don’t let the momentum or the intimacy people sharing ideas pass you by. After all, TED itself is a prime case-study of unrelenting belief in one’s dreams (their first crack at the conference was so dismal they didn’t hold another one for 6 years). Here’s what all of us non-ticket holders need to know to fully absorb the TED experience: … Make it a team-builder: bring the troops out to one of these Vancouver locations that will be live-streaming the TED event (this is the first time that’s ever been offered outside of conference attendees). … Who will you be talking about? Here’s the full list of TED speakers organized into their “Next Chapter” themes. This includes Canada’s own Chris Hadfield and Burnaby-based physicist, Michael Labarge, who is one of a handful of scientists claiming to be within striking distance of building a commercially viable fusion power plant. … TED speaker, Bill Gates whittled his own list of TED must-sees down to these 13 talks.   … On top of the 18-minute talks, this year TED is featuring a series of 4-minute updates from these TED All-stars. … $7500 per ticket may be steep, but check...

Love Monday #51: The Witching Hour Mar10

Love Monday #51: The Witching Hour

In life and work, we shift between stages. Sometimes, fluidly. Sometimes with great pain. Most of the time, without much ceremony. Our latest collection of #standapart career and marketing links from across the web is themed around just that: transitions. Whether it’s moving from morning to afternoon at the office (how to make your lunch time count), or completely halting your current business to ask “why” (See @DuncanFulton talking about digital media), we the think the “witching hour” deserves to be observed. And when you enter into a transition period, remember, it’s time to start listening…seriously listening…to yourself and those around you. … If you take lunch at your desk, you might appreciate this re-think of the modern lunch break and how to use that time more efficiently. Personal hygiene, relationship maintenance, health checks: here’s what you can fit in a well-planned lunch hour. … A thoughtful post on “the witching hour” – those moments of transition in life and career that often fly by, but should also be relished. Whether it’s pressing ‘go’ on a big campaign or passing your quick-learning mentee up the ladder, how do you acknowledge what’s passing? And do you easily let things go? … Social Media. Just like High School? So says this South by South West talk by @hugeinc offering a five-point guide to social marketing…without the social awkwardness. … Listen to @DuncanFulton, Senior Vice-President @CanadianTire talking about “the case for integration” and the value in asking why about everything. #DX32014 … Cautionary tale (and a good laugh): Anti-Mentor Roasts Millennial Who Contacted Her on...

Love Monday #50: Best Career Mar03

Love Monday #50: Best Career

Our big thanks to everyone who pulled out their Sunday best and joined us in our first annual online Oscar pool contest!

Love Monday #49: How to Fail-Forward

Pop quiz: Vancouver’s current weather forecast is best represented by which Oscar nominee? If you guessed Disney’s big screen comeback “Frozen”, then you should definitely be part of our Smart Savvy Oscar Pool Contest. It’s open to all, with four top prizes of $100, $75 and $50 movie gift cards up for grabs (plus bragging rights). Maybe your career or your current team is feeling a little bit frozen itself?  Here are five #LoveMonday links to keep your skills hot and avoid a career ice-age.   Competition and Your Career – “A rising tide raises all boats,” said a cinema expert about the feverish competition amongst animation studios today. Perhaps the same logic can be used for your career and the other rising stars in your organization? Do you fear competition from your colleagues or do you use it to drive your performance? Here’s why competition int he workplace might be a good thing. … Can LinkedIn get you a job and what is Twitter good for? Listen to Networking in Vancouver founder, Jen Schaeffers and LinkedIn Trainer, Trevor Turnbull, share how they leverage the top social media networks for professionals via CKNW’s Bill Good Show. Excellent insights in the online and networking habits of three outstanding local leaders. … The Two Basic Mindsets that Shape your Life. Believing that your personality, traits or even simple “luck” are carved in stone can place serious limits on your potential. Stanford psychologist, Carol Dweck says we must shed the “fixed-mindset” for a belief system that values fail-forward growth above all. … Get Your Own Attention. Learn Something New. The act of learning reminds us that we have skills to grow on and much more to do. If you don’t have time for weaving class, try reading for 15-minutes before red. Here’s Amazon’s list of 100 Book to Read in a Lifetime.  … “You...

LoveMonday #47 – My Heart is Zoned For This Job Feb11

LoveMonday #47 – My Heart is Zoned For This Job

Are you following Sochi? If there’s one thing I love about the Olympics, it’s the way the games capture life’s biggest, purest moments in the simplest ways. A picture of two brothers celebrating a gold medal. A celebratory kiss. The hard work of winning the hardware (or even just being present to play) is never about the prize; it’s always about the people, the sweat, the vision and the fierce determination that got those athletes to the game. Our #LoveMonday honours that sentiment. We’re talking about processes and systems for goal-crushing, leadership traits that drive growth, listening to your heart’s truest desires and even taking time-out for gratitude. Happy #LoveMonday – we hope you win at whatever you do.

Getting out of Officeland

Stuck in a meeting rut? If your meetings are starting to feel like GroundHog Day (a la Bill Murray), it might be time to break out of the office and try something new. Vancouver offers an endless list of places to get your creative juices flowing, reconnect with team members and break the day-to-day redundancy of office surroundings (which can happen even in the most modern office nests). And, while Starbucks is always a good stand-by, for us it’s almost become too familiar (an office extension). That’s why we loved these outside-the-office meeting ideas from Social Media Monthly. This list has seen us break new meeting-ground two times this week and left us feeling recharged, re-focused and re-connected. Oh, and this list is definitely not just for work-at-home professionals.  Stealing away from officeland into fresh surroundings can inject new energy into team thinking and even help repair a strained office relationship. If you’re craving a change of scenery or need a mid-week refresh, you should definitely try one of these no-cost and low-traffic meeting ideas.   10 Meeting Spaces in Vancouver Other than Starbucks Adapted from Social Media Monthly; Author: Mike Brown, Founder, Brainzooming Group. 1. Hotel Lobbies Ok, so not a boutique hotel with intimate lobby for two, but any big hotel (especially convention-oriented ones) should offer you lots of prime and open meeting space. Think of  them as “guerilla meetings” – with all the benefits of fireplaces, cozy chairs and the lure of a lobby lounge just a few feet away. We like Hotel Vancouver and the Fairmont Pacific Rim for their ample seating and old world/new world interiors. 2. The Library Vancouver Public Library was just named the world’s greatest library. If that’s not enough reason to check it out, the central branch offers five meetings rooms that your team can reserve (free-of-charge) with large tables, chairs and electrical outlets. Plus, all the inspiration you’ll ever need, from the...

LoveMonday #46 – Boost Your Personal Value Feb03

LoveMonday #46 – Boost Your Personal Value

Presentation skills matter. Whether it’s inter-team presentations promoting transparency and accountability, the way you command a room (public speaking) or the ability of big brands to make personal connections (storytelling), you are being watched and judged for how you connect. Take some time this #LoveMonday to reflect on your presentation skills.This Forbes writer called it the “one skill that will boost your value by 50% in 2014.” Is your public speaking stuck in that almost “good enough” spot? What would it mean to your career to commit the time and energy required to get even better? How important are your people skills? It only took 14-months for Yahoo’s last COO (a former Google exec) to be asked to leave. Here’s one take on why: Did Poor Communications Skills Do in Yahoo’s COO? … Mirror, Mirror, on the wall; Do my PowerPoint presentations suck? Here’s how to tell if you’re doing PowerPoint all wrong. …. MindJet CMO, Jascha Kaykas-Wollf, on his four-step process for creating team transparency through agile marketing and inter-team presentations. … Re:trend: Vine’s video platform has brought stop-motion back into the spotlight. Here is the girl who’s leading the charge, telling 6-second brand stories for the world’s largest companies (via This is Remarkable) … You might call TED the ultimate in public speaking training. Short, powerful stories that connect with audiences and leave a lasting impression. Vancouver’s inaugural TED event is just over one month away. BCBusiness has just posted the full TED speaker line-up, which will be broadcast online for those of us without a ticket. Who are you most excited to...

Love Monday #45 – The Art of Sales

Tomorrow, our very own Peter Reek and Rodan Gopaul-Singh will be on-site in Toronto for the much-anticipated Art of Sales Conference – a speaker’s series attracting thousands of attendees with heavy-weight presenters ideating on today’s most pressing marketing and sales issues. Not only will Peter and Rodan be soaking up the insights, they’ll be helping attendees get-it-right with the “Art of” LinkedIn Headshots – our Smart Savvy mobile photo booth will be on-site and ready for action. With speakers ranging from Porter Gale (former VP, Marketing at Virgin Airlines) to NY-Times best-selling author, Daniel Pink, it’s sure to be an inspiring and super-fueled day. Here’s a #LoveMonday taste of what’s to come – we’ve rounded up some links from the ArtOf’s enviable speaker line-up: Sales people used to have information on their side. Now what? The Art Of Sales’s keynote speaker, Daniel Pink, speaks up in defence of selling, telling us why it takes more “intellectual sophistication and insight” than ever before. Read More… … The act of shaking hands may seem like a given but, with a little practice, you can turn the humble handshake into a powerful selling machine. This excerpt from Top Dog Sales Secrets explores the Fine Art of “Just Shakin’ on it.” … One customer said,  “I love meeting with those folks…I always learn something when I spend time with them.” Art Of Sales speaker, Matthew Dixon and his co-author, Brent Adamson, talk about sales reps as “Challengers” and why we should all be having insight-led sales conversations with our customers. … Why didn’t I think of that: Best Practices are Stupid author, Stephen Shapiro says “being easy to do business with is critical to success.” How can you be easier to do business with today? And how can you turn that business ‘differentiator’ into innovation success? … The Ultimate “VP of Sales” Interview...

Love Monday #44: Happy When? Jan20

Love Monday #44: Happy When?

The Do-What-You-Love (DWYL) mentality promises you’ll never work a day in your life, but – and here’s the crux of it – it takes most of us a lifetime to pinpoint that “what.” We’re qualified, yes, but interested…? Maybe? Sometimes? Flat out “No”? We’ve dug up 5 #LoveMonday career links looking at the full DWYL package: from recruitment to employee perks to happy fulfillment, including the real recipe for professional success and Tony Wright’s resume in disguise. Happy reading… Answer this: I will be happy when _____? A fabulous post from HBR challenging the notion of why we can’t stop working and turning the notion of “professional success first” on its head. Turns out, happiness IS the precursor. Here’s why… … What do you really want in your new hire? Entrpeneuer.com says that while experience (i.e. numbers of years worked) may give your candidates a certain level of aptitude, it certainly doesn’t influence or add to their overall attitude. Here’s what you need to try in your next job post. … The era of the oddball interview question is not over yet. Brush up on the outer reaches of your creativity by reviewing Fast Company’s list of the weirdest interview questions hiring manager ask. For example, the brain-busting: “What is your least favourite thing about humanity?” (ZocDoc, Operations Associate interview). Read more… … If Oprah’s Favourite Things show was an employee perks package, Canadian success story, Shopify, would be the BRAND! NEW! CAR! Read Techvibes account of some of the sleigh-worthy (as in Santa) employee benefits offered by Canada’s 2013 Employer of the Year nominee. … A recruiter’s search for the best candidate goes far and wide. Here’s how to keep your name on the top of the heap, without ever submitting your resume to the pile: Tony Wright’s Reverse Resume says to potential employers, “I’m not looking for a job, but…hypothetically speaking…here’s what it would take for an opportunity to...