Love Monday: Tips for Marketers May27

Love Monday: Tips for Marketers

When’s the last time you heard a great tip? Have you ever been tipped off about someone leaving a coveted position? Or received an insider’s scoop on what to expect in an interview? Or maybe a trusted mentor or teacher once gave you the real deal on what’s holding you back? A good tip can be a game-changer, that trick in your pocket, an ally – allowing you to work smarter, faster and with the inside edge. And while it’s true that “tips” abound, we’re only passing on the good ones. Here are 5 marketing and career tips you’ll be happy you heard: You’ve got a killer marketing campaign. Now how do you give it wings? Follow these master tips on “How stuff spreads” from Face Group, who’s hosting a new series exposing how “how digital content (videos, articles, websites, and images) travels the social web.” … Five easy-to-follow suggestions for how to tackle a major spring clean for your online presence. … This infographic supports the old adage “timing is everything” as it lays out the very best and worst times to post on social media across all major channels. … Whatever your marketing role – writer, designer, media buyer, sales copywriter, or communications strategist – learning a few core technology concepts can help you boost and scale your creative efforts. But don’t worry, you’ll never need to write a line of code yourself; the big tip here is that you get up-to-speed just enough to effectively communicate with your programming and tech specialists. … What’s your timeline from insight to action? Here’s a look at the agile marketing tactics of three companies, including Vancouver’s own Carsufing.com, who are nailing fast, efficient and more...

Hey, I Can Do That

Hey, I can do that. It’s a great thought to have. Finding something you’re passionate about, and then believing in your capacity to contribute in the same realm. That’s where the magic happens. It goes by the name, Success. David Bowkett said it when he started Powell Street Craft Brewery. We’re sure that Dare’s new Creative Directors said it more than once. And you probably say it too: every time you take on the Grouse Grind or get on your bike in the rain. Our goal with this blog has always been the opportunity to share some of the “Stand Apart” factor that we’re privy to in connecting individuals with some of Vancouver’s top marketing, sales and communications roles. It’s also about celebrating this jewel of a city we live in: Vancouver. So here’s our quick scan of some current local ‘bests’: #standapart talent, beer, social enterprise, and some solid mind-expanding (but otherwise waistline eliminating) ideas to work off any extra, long weekend indulgences. Maybe you’ll be inspired to say: Hey, I can do that... … As if the world’s top scoop of gelato wasn’t enough, Vancouver is now home to Canada’s  finest craft beer. The less-than microbrewery, Powell Street Craft, won top spot for their Old Jalopy Ale out of 764 entrants from 120 craft breweries across Canada. Oh, and the #standapart factor, they’re only in their first year of operation. If you’re looking to get inspired to think big, watch here. … Did you know that Vancouver is home to the highest concentration of social enterprises in Canada? Last week, the city reaffirmed its support of the social enterprise sector in the form of a $380,000 grant benefiting two leading organizations. … We’ve been taking this article to heart and working in a few midday sojourns to the greener spots on the seawall whenever we...

Love Monday: Cracking the Nut on Mentorship

On the tails of Mother’s Day (hi, Mom), we couldn’t help but be inspired to talk about mentorship. After all, isn’t motherhood the ultimate mentorship – the incredible opportunity to both learn and teach at the same time, often in the same miraculous instant? There is a famous quote about mentorship that says: “A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.” That’s what makes the mentee/mentor relationship, like motherhood, defy conventional boundaries. Industry, seniority, skill, commitment-level, gender, even arrangement – none of it matters as long as there is leadership, respect and love (at least for what you do). … One professionals’ account of the nerve-wracking moment she worked up the nerve to finally ask: will you be my mentor? Of course, she didn’t really use those words (Tip: you may want to steal ones she did). … The best advice this mentee ever received from his mentor. And the new piece of advice, he’s passing on today. … Would you pay for mentorship? Sometimes mentorship is about a long-term, enduring relationship; and sometimes, it’s just about getting some clarity. Canadian startup guru and investor, Dan Martel, just announced the official launch of his mentorship marketplace – a  service linking entreprenuers to a network of influential advisors who’ve agreed to be just a phone call away. … Networking in Vancouver put together this local series on Men who Mentor. Some great insights from Dr. Peter Legge, Johnny Fluevog and more. … Speaking of men who mentor, check out this profile of restaurateur, committed teacher and Vancouver Magazine’s 2013 Mentor of the Year, John Bishop. His story is a great example of the reach and impact just one dedicated mentor can have on an industry. … Are...

Love Monday: Get Outside

After an epic Vancouver weekend, we can all agree: good things happen outside. So much of ‘career-talk’ is set in the office, but what about the work that happens outside the office walls? What about the pop-up office picnics? The guerrilla marketing deployments? The lunchtime walk with your co-worker that got more to-dos checked off your list than the last five staff meetings combined? This #lovemonday, we’re celebrating ways to get your fix of Vitamin D and take your work to-go. After all, as Ryan Holmes says below, “No matter how busy (you think) you are…get outside and run your heart out.” … Take it to the streets. We had to give a #lovemonday nod to Chimp’s recent #lovemob. They surprised a #standapart charity with a boardroom barrage of flowers and macaroons – and made a pretty clever marketing video in the meantime. … Some of our best ideas happen at lunch. This month, Vancouverites will have 15 new food truck options complete with a mini 8-truck food camp outside the Queen Elizabeth Theatre. … Home. Car. Office. Car. Home. Recognize that pattern? If it sounds too familiar, you might be interested in signing up for the David Suzuki Foundation’s 30×30 challenge. 30 minutes outside every day for 30 days. Here are there top 6 tips for adding some green to your routine. … What happens when you really disconnect. … These “scenes” from a fictional character’s consumer journey will have you rethinking what you know (and how ready you are) for the future of ‘on-demand’ marketing.  Take note: none of it happens at her desk. Via McKinsey & Company. … Whatever you do, get outside and run your heart out. And other business lessons you can learn from a...

Love Monday : Share what you know Apr29

Love Monday : Share what you know

How much time do you spend each morning deleting newsletters and feeds you no longer care to read? Here’s some great advice we found @AdviceMallards: To stop receiving marketing email, filter by the word unsubscribe. Simple, but genius. Here’s five more helpful lessons we’ve dug up for this #LoveMonday edition: share it all. … 6 online marketing lessons you should take note of from comedian, Louis CK. … What’s the only social media platform currently on the rise in BC? Find out here: 6S Marketing and Insights West have teamed up to bring you these top social media insights from 800+ BC adults. Where do you fit on the scale? … How will Siri ever learn, if you just end up doing all the work yourself? Don’t miss out on important teaching opportunities: 5 things we can learn about leadership from Siri. … Nothing beats a well-tailored retail site. Zappos is leading the online retail curation movement where less is more (as long as there’s a story behind it). … Leaders are learners. How many of these top 20 books on leadership do you have on your bookshelf? What titles do you recommend?...

Love Monday – Are you Authentic at Work?

Even when it feels like time might stand still (our thoughts are still with the recent tragedies in the United States), the days run onward. What sense can we make of it all? And what can we truly control? From a professional standpoint, the answer is clear: we can only truly “own” ourselves. Our relationships. Our authenticity. Our unique values. From Executive Coach, Lisa Martin’s effective “Gut Check” to making the most of your #standapart moments, we’re dedicating this #lovemonday to the power of being “you”. … When’s the last time you checked in on your personal authenticity? This post by Executive Coach, Lisa Martin, is all about living true to your core values. Her quick quiz “Gut Check – Are You Being the Real You?” had us identifying key work/life hotspots in desperate need of a little realignment in less than 5 minutes. … Your 30-second pitch might need a digital edit. Here’s best-selling author, Daniel Pink, and his best six updates on the traditional elevator speech. … What would the data of “you” look like? It’s still in beta, but Numbeez may be the next big thing – a personalized newsfeed tracking the stories you care about in numbers and data (think sports scores, stock prices, the price of an airline ticket, anything that can be quantified). … Have a presentation or speech coming up? We’ve heard too many of these real life examples of terrible opening lines (not to mention some fall-on-your-face comedy routines). Save yourself and spare your audience – review these lines you might not even realize you’re about to say. … For some people, there is a moment that changes everything. This author calls it a “moment of obligation” – an event, a new awareness or naked truth that changes your entire trajectory and gives your...

Do you really need a 6-second video resume? Apr17

Do you really need a 6-second video resume?

If you caught the Dawn Siff story, the journalist who turned out the first-ever Vine resume, you might be kicking yourself. A light sabre? Why didn’t you think of that? A Rubix cube? She’s a genius! Clearly, the old resume is out and Vine is in.  So, you’re about to get started on your 6-second pitch when… A few days later, along comes this Wall Street Journal article. Turns out, the new “new” resume is now a 140-character tweet. Recruiters and companies are reportedly churning out Tweeterviews (we coined it) online. It would be easy enough to create your own tweetable CV, except you’re not supposed to use 75% of the English language. That would be cliché. But wait, you still haven’t finished uploading your online portfolio. You’re still searching Themeforest for the PERFECT theme. How are you supposed to ever keep up? And who has time to look for a job when you’ve got a solid year of video production, copy writing and site design to catch up on? Relax. You don’t need a video resume or the perfect tweet to get a job these days – no matter what field you’re in. While there’s some truth in CMO, Vala Afshar’s statement, “The Web is your CV and social networks are your references,” we don’t like getting too caught up in trends. So, before you start hand painting your Vine backdrop, ironing your Wookie costume or beginning a five-year intensive selection process for the best 140 characters to describe YOU, try following our five “SMART” and timeless job-seeker strategies  (to get the job no matter how you apply): S is for Someone or something you know Here’s what you might have missed in the Siff story byline. Yes, the video went viral, but her job search took six months and...

Enter to win a LinkedIn Optimization package valued at $250 Apr16

Enter to win a LinkedIn Optimization package valued at $250

We have teamed up with NetworkinginVan.com to offer one lucky winner a LinkedIn Optimization Package.  What you’re entering to win: With over 200-million members (and some serious rank with Google), LinkedIn’s supercharged business network provides you with a platform to personally and professionally brand yourself on the spot and around-the-clock. Smart Savvy will make sure online you is up to par with offline you: switched-on, fluently social and guaranteed to make an impression. We’ll breathe new life into your LinkedIn Profile. We will: Zero in on your job-seeking objectives and frame you as a prime player in that field through SEO keywords and relevant content Energize and optimize your headline to get you noticed Write you a compelling and professional summary that maximizes your expertise, career goals and personality Produce your skills and specialties inventory Increase your profile traffic from recruiters and business contacts Create your customized URL Ruthlessly review and edit your profile for any typos or errors Include calls to action to spark communication Get you started with a recommendation and referral strategy that best showcases your experience and contributions What you’ll get: Direct email contact with your Smart Savvy resume/profile writer Five to seven day turnaround (rush orders available) For Vancouverites, a one-on-one session with a Smart Savvy + Associates Recruitment Professional Tips for a brand-building profile picture Strategies for getting social and staying relevant on LinkedIn Assessments Questionnaire To enter this contest, simply leave a comment on what benefit you most experience from being on LinkedIn. For an extra entry, tweet the following: I just entered to win a @smartsavvy LinkedIn package via @networkinginvan. RT to enter. http://ow.ly/k2Hcg Networking Vancouver will draw a winner on April 24th. Good...

Love Monday: Get it Done Apr08

Love Monday: Get it Done

Classified: Hot. From account managers and quantum scientists to marketers who are willing to do it all – we’ve got our eye on the kind of passion that #getsstuffdone done. Here’s what we’ve bookmarked across the web last week from Vancouver’s marketing, technology and nonprofit sectors: It’s time to take back “Account Services” and celebrate the field. A Human Ecology major defends her suit, her role, her passion. Marketing Research company, Insights Wests, is sharing their Charitable Giving Insights Report presented at BCAIM’s #heartsandsmarts event. There, 3 non-profits talked about making it work through tight budgets and big change. Find out which charities are leading the charge and what drives BC residents to give. Not likely to show up in your IT department anytime soon: Burnaby-based, D-wave systems, is building “the stuff of science fiction.” Lockhead Martin just bought their latest model – a $10 million quantum computer able to “process millions of calculations in a fraction of the months, even years, traditional computers take” – to create and test complex radar, space and aircraft systems. D-wave also owns maybe the best company tagline we’ve ever heard: “we have a problem with the impossible.” Hootsuite CEO, Ryan Holmes, offers his thoughts on what companies and universities can do right now to keep Vancouver’s top talent local. You’ll see some photos of the tech-giants’ new headquarters too. Sleeping cabin anyone? Are you the CMO, marketing assistant and researcher all wrapped into one? Here’s Hubspot’s “8 top priorities for any one-man marketing...

How to #Standapart in Five Minutes or Less

Whatever you think about Dr. Adam Grant and the recent New York Times article, “Is Giving the Secret to Getting Ahead,” (and believe me, 255 comments worth of strong opinions abound), I think the bottom-line concept is pretty strong: give a bit and get a lot back. If you didn’t catch the article, in it author Susan Dominus takes a look at the career of Grant: a Wharton professor, Google’s “big problem” fix-it guy and author of Give and Take: A Revolutionary Approach to Success. His basic theory is that a person’s effectiveness at work increases when they are motivated by helping others, whatever the field. He is also a self-identified over-giver with nearly obsessive instincts for service. But the end-of-the-day lesson is this: giving is good. It doesn’t have to be a year of mentorship or $1000 to charity or a mission to a third-world country (those are VERY good). In fact, there’s a #standapart gem in the article that the author calls “the five minute favour” – something she claims that Grant “virtually never says no to…something that will help someone out — an introduction, a quick suggestion — but cost him very little, relative to impact.” The point is to get over the busy-myth and find small ways to connect with people, to be indispensable and to be generous – in spirit, in time and in knowledge. Here’s 4 things you can do in five minutes or less to make people like you and #standapart: Endorse or Recommend Someone on LinkedIn This ‘give’ can actually take less than five seconds. Next time you’re updating your LinkedIn Profile, or visiting someone else’s, note the blue box at the top of the page that asks, “Does ____ have these skills or expertise?” Click endorse if you agree. They’ll get an email...

Love Monday: It’s all personal

What guides your behaviour at work? Do you have a “work” you? Or is it all personal – offline, online, your time, employer time? Today, in particular, pranksters might want to consider reigning in their gotcha ways; 68% of marketing and advertising executives say April Fools’ jokes have no place in the office.  What do you say? Are jokes too risky? Or is there always room for fun? Let us know! In the meantime, here’s our Love Monday round up. Five links on why we say: when it comes to work, it’s all personal. … Social Media celebrates putting the ‘personal’ first. We heard some amazing local examples last week (in person) at Vancouver’s first annual Social Media Awards. Congrats to all the winners, including Vancity Credit Union who won “Best Social Media Campaign” for their Good Money Mob. … Think a clear and meaningful mission will take care of employee retention? Here’s a great case for why nonprofits should be thinking about culture – and fast. … Haven’t got around to launching your Youtube channel yet? It might be too late. After 8 years and billions of video-minutes watched, Youtube says it’s finally time to turn off their servers and determine a winner. Could your video be THE ONE? … “Do you have any questions for me?” This much feared table-turner was never meant to instill fear. It’s your chance to assess the job on a more personal level. We already shared what one marketing leader thinks about no-replies; with a bit of practice and this spot-on list, you’ll easily jump from hot seat to drivers’...