The Digital Marketing News You Need To Read Sep22

The Digital Marketing News You Need To Read

The digital landscape is a constantly evolving one; once you have your finger on something, it begins to slip away, change, and become (almost) unrecognizable. What is this thing now in my hand that I no longer know how to use but once loved? (iOS 10, we’re looking at you). Then you start to feel old and just use Facebook.  But in all seriousness, the digital marketing-tech marriage is evolving far faster than we wish our Pokemon were. If we could report on every exciting trending Twitter topic, or every techy tabloid headline about who’s in the works for what, we would. But, it turns out, there are just SO many. So instead, here are the bigger changes in digital marketing that either happened recently or are in the works for near-future changes. And don’t worry, this won’t just be about VR.   1. Twitter gives us more characters Okay, not quite more characters per se, BUT it no longer attributes important aspects of a tweet (such as photos, GIFs, and @ replies) as part of its precious 140 characters. It is creative freedom at its truest form. No longer will the world need to stress over how to squeak in that oh-so-perfect GIF or worry about unnecessary two-part tweets when getting in an important argument with an online foe (*cough* Trump supporters). We could not be happier about this Twitter change.  [WPGP gif_id=”5982″ width=”600″] 2. Google unveils their digital assistant And we were all hoping it would be like Jarvis from Ironman. Because they showed up late to the game, everyone’s expectations are fairly high that their computer interaction will be slightly better than either of our good friends, Siri, Alexa, or Cortana. It works within Google’s new messaging app, Allo, and will soon appear as...

The Biggest Social Moments From The 2016 Rio Olympics Aug22

The Biggest Social Moments From The 2016 Rio Olympics

The Olympics is a unifying time like no other: Canadians once divided on economy or politics sit side-by-side in uniform red-and-white to cheer on the young Penny Oleksiak or hold their breathe for Andre de Grasse’s ten-second sprint. Said unified nation also takes to social to give their support, conversate with other supporters, and occasionally yell at an athlete or an opposing country. These are the most social games to date (does that surprise anyone?), with Twitter giving each sport its own hashtag emoji and with content going viral fairly easily. Here are our favourite viral moments from Rio 2016:    1. #PhelpsFace I know we all have our game faces but Michael Phelps just brings it to a-whole-nother level. The Internet immediately blew up, with many saying his anger was directed at competitor and previous gold medal winner, Chad le Clos. Not so, said Phelps in a later interview. He was apparently “in the zone” and just listening to pump-up music — which we can only assume was heavy metal or screamo.      2. The Fame of Fu Yuanhui The swimmer Fu Yuanhui gained MAJOR fame in Asia when she won a bronze medal in the 100m swim and had no idea during a post-race interview. The journalist was actually the one to tell her of her win, and her surprise is straight precious (see below). Her followers on Weibo (China’s #1 social platform) skyrocketed from 550,000 to 4 million fans following the darling interview. The goofy 20-year old is now being called “China’s Sweetheart” and we can’t wait to see more of her in interviews. Fu Yuanhui goofing around after her team won the relay’ Here's Our Favorite Olympian of Rio 2016 Fu Yuanhui is all of us (but 1000x more loveable)Don't ever change! #olympics #rio2016 #fuyuanhui Posted by...