Introducing Smart Savvy’s Newest Recruiter

Smart Savvy couldn’t be happier to announce the advancement of our sales recruitment team with the addition of Sales Recruitment Consultant, Britt Feltan. If that name sounds familiar, it’s because Britt’s been around Smart Savvy for just over a year in the Talent Research department. After helping to source and place a dozen candidates, and showing a streak of passion for sourcing for sales positions, Britt has been promoted to the recruitment team. Britt’s background at BC Lions prepped her for hitting, exceeding, and kissing goodbye to her targets. Her specialization in HR and talent research has given her a vast network of sales professionals as well as the eye for which resume (and person) is perfect for the job. Britt is the definition of strong work ethic and 9-5 means nothing to her. She will work tirelessly until she’s found the perfect match not only for the company, but for the corporate culture, the team, and the future. If you’ve never met Britt (and trust us, you’ll want to) connect with her on LinkedIn or give her a follow on Twitter. If you’re looking for your next sales hire, as well as a long-lasting consultative client relationship (with the occasional high-five,) contact Britt at at britt@smartsavvy.com, or give her line a ring at 604-639-5044.   Also, mark your calendars for Britt’s first sales blog post coming out later this week! Recruiter, writer, sales maven – what can’t she...

#StandApart: Jordan Eshpeter, Head of Client Engagement, Invoke Media

Jordan Eshpeter likes to spend his time in the future. He lives according to a “what’s next?” motto, trying to peer around corners, sniff out predictions, and think outside the box (in fact, we’re not sure the box is even in sight anymore). His attitude of leaning into the future pairs perfectly with his current role as Head of Client Engagement at Invoke Media. The organization focuses on accelerating and supporting established brands and startups (think Hootsuite and Foodee) to help propel revenue and presence; essentially, he helps define what a company can become.  On top of being an aspiring futurist, Jordan is also our upcoming presenter and speaker for our next LeaderLounge event, suitably titled “Why the Future?“. We asked him a few questions on his favourite subject so our LeaderLounge attendees can get to know Jordan (and his passion) before the event on June 24: 1. Why are you so interested in the future? My interest in the future is relatively new. I began my career in two industries that are in the midst of some disruption: live music and professional sports. Then, I transitioned to working at a digital agency. More than a crash-course in emerging technologies, it exposed me to what’s coming. Our role as a digital partner is to accelerate the adoption of digital technology into an organization’s internal processes and communications with customers. The evolution of my career keeps me hyper-interested in what’s next. Plus, it’s my job. 2. What makes you qualified to discuss the future? Based on my work in digital, I can certainly speak to the importance of ‘the future’. I see firsthand the implications of organizational and personal attitudes towards it. That is, companies and people who are optimistic about the future are more likely to help create it....

#StandApart: Jacquie Loch, VP & Group Publisher, TC Media

“My favourite thing is a blank page.” For having change as the common denominator in her professional life, Jacquie Loch is a woman of certainty. She knows what she’s been through and why – and she knows how to put uncertainty on a leash and tame it (and make it shake a paw). Jacquie Loch is VP & Group Publisher at TC Media and is Publisher of a large portfolio of consumer magazine brands that includes Canadian Living, ELLE Canada, Style at Home and The Hockey News. She had built a career in the publishing industry, although she may not see things that way. “I’m in the media and communications business. I am in publishing but publishing is a verb – it’s not a media platform. I’m in content creation and storytelling that engages audiences.”  With an industry based on transitions and fluidity, Jacquie mirrors the career she has chosen. She is a professional nomad – working out of her purse and working on a day-to-day regimen that has “no normal”. The first time change stepped on Jacquie’s toes, it was a shift in the industry. While her peers had chosen to forgo pursue Business school or Computer Science degrees, Jacquie turned her heels in the opposite direction and chose an art school education at The Ontario College of Art (now OCAD) and a final post-grad year spent in Florence. “An incredible thing that happened over my career is when the industry started valuing creative thinking and lateral thinking. I just happened to crest in that space when all of a sudden what was perceived in the 80’s as a wacky skill set, became the skill set.” Things turned in her favour. After graduation, her time spent at The Financial Post moulded her to...

Smart Savvy’s Picks For 2014’s Top Marketing Campaigns

At Smart, Savvy we are a team of many talents. Not only can we zero in on top marketing, communications, and sales talent, we also know a good marketing campaign when we see one. After much debate and many hours of TV watching, here are our favourite Canadian marketing campaigns from 2014: Smart Savvy Founder, Peter Reek love, love, LOVES President’s Choice. Peter is the host with the most and knows when the good food is gone, the party is over. Luckily President’s Choice has him covered and they also know how to present their products in a way that sets them apart from their competitors. Here are a couple of our President’s favourite President’s campaigns: Food is Colourful Enough campaign. This campaign, stitched together by Toronto’s own John St., highlights PC’s move to rid their entire menu of artificial colours and flavours. Their palate has gone back to the “nature knows best” rationale. http://www.youtube.com/watch?v=YBgeUdGQN0A PC’s Discovery Campaign. Who thought moldy cheese, mushrooms, and honey would be a tasty combination? PC is always on the hunt for innovative, delicious foods, catering to both foodies and health conscious audiences. http://www.youtube.com/watch?v=FiRmZqdm2jc We weren’t surprised by our Alberta recruitment consultant’s choice. Matthew Campbell always has a smile on his face so of course he would be a fan of a fun, light-hearted Return It campaign from Encorp Pacific. Those guys are cute, but they mean business if you don’t recycle your Pepsi Zero can! Our research manager, Rose Atkinson knows how to hunt out the latest local news and new biz leads for our recruiters and she knows a strong marketing campaign that sends a clear message. To launch its holiday cups which feature festive sweater designs, Tim Hortons asked Canadians to share their good deeds on social media. Each time...

#StandApart: Serda Evren, VP Corporate Comm + Philanthropy, MasterCard

Communications leader by day, Dear Abby by night. Serda Evren, VP of Corporate Communications and Philanthropy at MasterCard Canada is tasked with creating, protecting, managing, mitigating, building and telling stories about MasterCard, but her hidden talent adored by her colleagues, friends and family: exceptional giver of unsolicited advice. Maybe this is the result of her time spent in the US capital honing political communications or navigating the challenging waters of Canadian telecom PR? One thing is for sure – Serda has the special sauce to drive communications and lead high performing teams. Lucky for us, Serda has shared her tips for success. Practice Makes Perfect Serda began her career in the heart of the political scene: jumping from Queen’s Park to immersing herself in a Master’s Program in Washington, D.C and studying Political Psychology in the shadows of the Lincoln Memorial. She then transitioned from politics to PR, working at Rogers, and is now mastering the payment tech scene at “not your grandfather’s plastic anymore”—MasterCard. “Building a career isn’t a straight line,” Serda explains. “It should be about curves, ups and downs, sharp edges. That’s how you figure out what brings you satisfaction and gets you out of bed every morning.” And now, what gets her out of bed every morning? The opportunity to work with wonderful people who are always willing to listen, help and support her and she is able to do the same for them. Know Thyself Serda’s number one rule for being #StandApart is easy – being real and walking into work day-in and day-out with a sense of authenticity and sincerity. “People who #StandApart to me are those who are true to themselves—or if we can use the buzzword of the year ‘authentic’—they admit to their weakness and own their...

#StandApart: Linsey Ferguson, VP Partnerships, Alpine Canada Alpin

Work/life balance rarely comes easily: Work often dominates free time, hobbies get swept under the rug, and going to the gym takes a hit for working late. But Linsey Ferguson, VP of Partnerships at Alpine Canada Alpin (ACA), has created a perfect marriage of work and play for herself. Her love for alpine skiing—which she competed in internationally for 8 years—goes hand-in-hand with her current work with Canadian Olympian and national team athletes. She brings to the table a comprehensive understanding of the athlete component (the unending physiotherapy appointments, the strict caloric intake, the hours of ‘practice makes perfect’) but also her 11 years’ marketing/biz expertise as VP of Client Services. She was deeply entrenched in the marketing scene at BOOM! (a company name unsurprisingly similar to her leadership style), she’s bringing her international skiing experience to Canada, and now is one of our #StandApart Torontonians. A phone call with Linsey is akin to a shot of adrenaline. She emanates energy and positivity—it’s contagious. This #StandApart factor has opened doors for her. However, it is her goal-orientation, grit and determination that has caused her to deliver amazing results. And, this is why she has earned a spot on our #StandApart list. 1. Describe your current role in 140 characters or less… Creation of ownable marketing campaigns with focused content creation, driving partner value, gen pop awareness and $ generation for Alpine Canada Alpin (ACA). 2. One word that best describes how you work. Fast. 3. What is your superpower? (What is the one thing you do you do better than most?) I wear many hats at the same time, transferring from situation to situation, scenario to scenario, challenge to challenge and solution to solution, while keeping things moving forward for our clients, our teams...

All You Need to Know About Being Creative

Forget Consistency, Long Live Consistency: How your creative mind balances contradictory impulses to deliver #StandApart results. Labels are funny. Sometime they put us in boxes we’d rather not find ourselves in (he’s a doer not a thinker), but sometimes, they can be really freeing. For me, “creative” falls into that latter category. I LIKE being creative. This post from Matthew Schuler tells why. Based on 30-years of research by Mihaly Csikszentmihalyi’s and his book, Creativity: The Work and Lives of 91 Eminent People, Schuler lists the nine apparently contradictory traits explaining why creative types often make no sense. Schuler writes: “As someone paid to be creative, I sometimes feel kaleidoscopic in my views or opinions, and that “multitude” of expressions sometimes confuses those around me. Why does that happen? My thoughts make cohesive sense to me, yet others sometimes feel that I am contradicting myself or switching positions. What is wrong with me?” The short answer: nothing. In fact, Milhay’s research shows that creative-types, like Schuler, embody traits that can’t be learned (soft skills) and, in most cases, rank very desirable when it comes to the workplace. As it turns out, the same traits that make creatives seem flakey, ungrounded and sometimes, just plain ‘out there,’ also make them unstoppable, passionate, committed and innovative. Why? Because creatives rely heavily on that too-often overlooked professional muscle: gut. So, how does being part of the creative class make you #StandApart? 1.    You’re never one-sided It might seem like a 180-degree shift in viewpoint, but that’s because you have the ability to quickly synthesize lots of information – and never get stymied in any one. Instead, Milhay says that being creative means you show: “fluency, or the ability to generate a great quantity of ideas; flexibility, or the ability to switch from one perspective to another; and originality...

#StandApart Profile: Ben Smith, VP Sales +Marketing, Rennie Marketing Systems

Ben’s home in Whistler is long gone from his rear-view mirror before half of Vancouverites have even opened their eyes to the morning rain (it is November in Vancouver, after all). While Vancouver sleeps, Ben is plowing through his to-do list—undoubtedly part of the reason why he’s one of the most well-known real estate sales and marketing gurus in BC. Ben leads marketing and sales for Rennie Marketing Systems – North America’s leading real estate marketing organization, known around the world for developments like the Olympic Village and Woodward’s. Throughout his career Ben has seamlessly jumped up the corporate ladder from consultant, to director agency side, to real estate marketing and sales frontrunner. Ben has proven himself a strategic sales and marketing leader. Don’t let marketing and sales innovation fool you. Ben is the Chuck Norris of time management and always makes time for his #1 priority; his family (wife and four children), and his passions; skateboarding and snowboarding. How does this #standapart sales and marketing executive and family man do it all? Learn his story and his secrets – here is Ben’s #standapart profile. Describe your current role in 140 characters or less… I lead a team of people who market and sell multifamily residential communities. One word that best describes how you work. Hard. What is your superpower? (What is the one thing you do you do better than most?) Making change. Intentionality or Happenstance?  Which has played a greater role in building your career path? Both, they are inextricably linked. “You can either have a job or make a career.” Where does your motivation come from?  Does motivation come easy for you or is it work/discipline to sustain it? I think I was born driven to some degree. On the days...

#StandApart Profile: Dorit Shackleton, Senior Director, Cloud Communications at SAP

Working as an enterprise account manager at HP in the late 90’s, Dorit Shackleton was what you might call killin’ it. As in 190%-of-quota-in-her-first-year killin’ it. Quickly identified as a high-performer, Dorit took on the gold rush mentality of the dot-com boom with a sense of fearlessness. She hopped on a plane to San Francisco and then after a few years, sensing burnout despite still being in her twenties, she hopped a plane out (for a three-month leave backpacking around the world; coincidentally just a month before the dot-com bust). With that same fearlessness, Dorit took on a new role in London, and then – leapt again – to start a new, values-centered life in Vancouver. Within 5 weeks of her arrival, she’d lined up a job with Business Objects and made her move from Sales to Marketing. Dorit credits “lots of support” in landing her most current role: Head of the Cloud and Line of Business Communications team at SAP. “I always try to help other people and add value wherever I go. I never work in a silo, and when another team comes asking for something, I always try to be ready to add a little more.” Here is her #StandApart profile:   Describe your current role in 140 characters or less… I lead a global communications team at SAP that focuses on cloud business solutions.   One word that best describes how you work. Collaborative.   What is your “Superpower”? (What is the one thing you do you do better than most?) Enthusiasm! I tend to look at what we CAN do, how we can pull together to get something done, not why it can’t work.    Moving to Vancouver gave my family the outdoorsy, active lifestyle we love and that...

#StandApart: Darren Mahaffy, Vice President Marketing, Nature’s Path

This is the fifth and last installment of our @BCAMA Evening Speaker Series, “If I knew then…” Peter Reek facilitated a panel of five leading Vancouver marketers. He asked them to examine ‘aha’ moments, epiphanies, and things they may have done differently in their careers.   Being in an independent packaged goods company is entirely different from anything I’ve done, but it’s also the most fulfilling. – Darren Mahaffy Toronto’s loss has been Vancouver’s gain. Three years ago, Darren left the city, and a career that spanned positions at Proctor and Gamble and Weston Bakeries, landing in Vancouver just in time for the Stanley Cup riots. Nevertheless, he hasn’t looked back. Here are Darren’s career takeaways on how to #StandApart: Start big and learn lots. There is value in starting your career at a large company. By closely watching the people around him, Darren derived a wealth of experience without having to do the work himself. Big companies have lots of smart people. In a large corporation, you will benefit not only from the people in your office, but also people from satellite offices. Invest in yourself while you’re there – act like a sponge and you will benefit greatly. Being good with data will set you apart. When it comes to data,you need a hypothesis. An over abundance of data in the world means if you don’t have something you’re trying to prove or disprove, all you’re doing is spinning your wheels. Bring solutions to the table. Come to your boss with ways on how to improve business, that’s how you move forward. People in Vancouver have different attitude towards work: they are interested in learning how to work smarter, not harder.  – Darren Mahaffy   Darren’s presentation slides: [slideshare id=36085075&doc=075-standoutspeechdarrenapril20144-140619174037-phpapp01]   Get more career advice...