The Last Frontier in Talent Sourcing: The “Humble” Job Description Apr03


The Last Frontier in Talent Sourcing: The “Humble” Job Description

job adIt’s not Monday, but this idea is definitely on my love list.

Have you seen or written a job description lately?  Were you wowed? Probably not.

If we’re being honest, job descriptions are boring. Employer brands have evolved, humanized and socialized to compete for top talent, but when it comes to closing the deal, they send you this: a stark white-background-with-black-text document telling you about the qualifications and requirements for any given job.

And no matter how witty, funny or creative the copy (job ads from Shopify and Rethink are always refreshing to read), when it comes to visual charm, you might expect a little fancy font-work, at best.

Yet, plain, text-only job descriptions are posted on every available social media platform and, according to Jamie Peil’s article, The Case for Visual Job Descriptions, “[that’s] unfortunate because they are a vitally important aspect of the recruiting process…[and] the primary instrument used to advertise job openings.”

I see companies working hard to make sure their employer-brand extends across all mediums and touch points. The idea of visual job descriptions seems like such a natural extension of that – a new hires first exposure to corporate culture, the missing piece to the whole recruitment package.

After all, as Peil asks, “can you imagine any modern company advertising its products or services with text-only ads? Of course not.”

So what’s the final frontier of the “humble” job ad look like?

One leading player, Jobgram, is just over a year old and claims their full-service visual job descriptions “make job advertising more visually engaging, and less like death notices.” Their recent work with Air New Zealand definitely brings their job postings to life: bright graphics, photos of smiling coworkers and QR-coded boarding passes create the feeling of a fun, happy and go-getter place to work.

Other market leaders, like JobsuView and KarmaHire, allow you to create your own infographic job ads using their DIY templates. They claim, in less than five minutes, you can create a graphic, nimble job ad that looks good on mobile and can be pinned, shared and retweeted in a snap.

So what do you think? Is a picture really worth a thousand words or is content king? Leave a comment and let us know!

However you decide to approach the future of visual descriptions, I suggest you head over to Peil’s article first where he’s listed 4 good-to-know tips on getting started.