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If I Knew Then… Greg Klassen

On January 18th, 2012, Smart, Savvy + Associates hosted an event in which 12 accomplished marketing professionals shared career ‘hind-sights’ with the crowd. These are their stories.

About: Greg Klassen

There is no doubt that Greg Klassen has experience working with noteworthy brands. From AT&T to TELUS to his current position as Senior Vice President, Marketing Strategy and Communications at Canadian Tourism Commission.  Greg has experience across a wide variety of industries. He started his career marketing products and services and has spent the latest chapter of his career branding our beautiful country.

Greg joined the Canadian Tourism Commission in 2001 as the Executive Director, E-marketing and was promoted to VP Marketing in 2005.  He assumed his current SVP role in 2007.  Greg was awarded Canada’s Marketer of the Year in 2009 from Marketing Magazine and the CTC was recognized as the world’s No. 1 Tourism Brand from FutureBrand in 2010.