Love Monday #36: What’s Next? Nov12

Love Monday #36: What’s Next?

Oprah Winfrey once said: “I’m in the ‘What’s next’ phase of my career.” And what a great place to be. ‘What’s next’ implies you’re ready to open doors, entertain possibilities and even make moves to drive your professional goals forward. Likewise, disruptive start-ups and evolving marketing techniques have a collective workforce asking ‘What’s next’ for the marketing industry. Barbara Concoran says a little insecurity – and the ability to get back up – are essential to growing your piece of the career pie. We think that rings true from individual to corporation. What else does the future-forward careerist need? Innovation, resilience, persistence and, sometimes, a crystal ball helps too. The huge (and growing) salary gap between client and agency for young starters may mean a bleak future for agencies altogether. Read more @Marketing_Mag … What’s going to capture shoppers’ attention next? 10 founders look deep into the crystal ball of e-commerce to identify the trends of the future, including custom-everything and data-driven personalized brands. … My name is (YOUR NAME HERE) and I’m the next big thing. Hootsuite founder starts-up something big for the next generation of innovators. @RyanHolmes … Toronto Tailors have invented, designed, produced and tested a bulletproof suit for high risk businessman. Anyone come to mind? … [VIDEO] Spot the difference: Barbara Corcoran explains the small, but significant divide between $40k per year salespersons and $8-million dollar per year...

Are you a Marketing Futurist?

The debate rages: is marketing a cost center or a profit center? Well, Kristine Steuart, CEO of Vancouver cloud software provider, Allocadia – a start-up dedicated to helping CMOs and marketing operations lead and build data-driven marketing organizations – answers the question. And, best of all, she does it for all marketers. Here’s how… Steuart, who founded Allocadia with her twin sister, has been quietly lending her experience (she’s a vet of Business Objects and Crystal Decisions) to anyone looking for advice on the evolving world of the CMO 2.0. And she’s sharing it all in her new blog series: Leading in Change: The CMO Leadership Series. Are you a marketing futurist? Steuart says, “The rapidly changing world of marketing and the evolving role of the CMO… present a host of opportunities for young marketing leaders to take charge and grow in their careers.” It’s a simple call to action – with huge results for those who take the challenge: “How can today’s marketers start taking a leadership role in their marketing organization?” Pointing to a recent IBM study of 1700 CMOs that reveals big opportunities for young marketing leaders, Steuart advise that those who establish themselves as eager, high-potential “marketing futurists” have the ability to drive positive change in their marketing organization” – and get rewarded for it. I couldn’t agree more. Representing marketers – especially those hoping to make THE leap to a C-suite role one day – I can definitely point to a common theme in ‘who’ passes go. Here’s Steuart’s advice on how to establish yourself as a high potential employee on your marketing team: 1. Don’t take the easy road Try and solve the big problems. Steuarts’s own business, Allocadia, was built around a huge business pain: helping CMOs achieve better Marketing ROI. Q1 profits of...

Love Monday #35 – Where’s the pause button? Nov04

Love Monday #35 – Where’s the pause button?

Fall back earned us an extra hour this weekend – what are you doing with your returned time? We’re taking pause and doing things a little slower around the office this week. We’re becoming editor-in-chief of our own emails. And we’re taking second looks at the people we manage and how we manage them. We’re also thinking about what it means to take a corporate step back. Can you? Is there room to relent on the forward motion of our career paths and re-evaluate everything? Are you on the right path? These questions and more explored in the #LoveMonday links below. There’s lots of chatter of about ways to improve the email experience, but this is the first complete strategy I’ve seen for writing each and every email better.  Geoffrey James, author of Business without the B**shit, lays out the rights and wrongs of writing emails that get the job done. … Managers deal with a multitude of personalities – and the challenge of how to bring out the very best in each.  Here’s some great advice @qz on never underestimating the power of your teams’ most introverted players and some solid ideas on how to give them space to shine. One we particularly like: “be sure to offer opportunities for introverts to start the idea generation process before team meetings and allow points in the conversation where they can jump in.” … Does your marketing program create unforgettable experiences? Good example: that time a mob of 100 zombies erupted from the giant Xbox on the corner of Nelson and Seymour. … You’re young. You’re building your career. And the next steps keep coming. But you feel like there’s barely time to evaluate the opportunities – even as you’re taking them. Do you charge ahead? Or, is this a good time for a corporate pause? This ex-Fortune-500 exec...