Why Marketers Need To Pay Attention To Pokémon GO Jul15

Why Marketers Need To Pay Attention To Pokémon GO

In the past week our world has transitioned from Planet Earth into one giant Pokéball. We’ve all been captured by the augmented reality app Pokémon GO, with its 65 million (and counting) users, surpassing Tinder, Twitter, Facebook and Snapchat. It is THE most popular and most downloaded mobile game in history. People are so intently playing the game that they fall off of cliffs or walk onto highways. It’s evoked a passionate following – the kind every marketer dreams about (minus the hospital visits). Pokémon GO is a fantastic welcome to the powerful world of augmented reality and disruptive technology. It’s not only bypassing social media channels, but it’s essentially creating a new media channel unto its own. It’s a geologically-based platform that’s not just online anymore; it brings the passé lone video gamer in a basement into question and draws them out into the real world. It also plays on the inherent desire to be a part of a community especially while being entertained. Think Bachelorette-watching parties, #twitterchats, and Xbox Live headsets. They reinforce the idea that a technology will not do well if it completely isolates the user from other users. Pokemon GO brings the game to us, but it also brings us to one another. So what do marketers have to learn from Pikachu? 1. When done correctly, nostalgia can be your strongest marketing tool. You hardly need invest in extensive advertising to get your idea out there; it’s already out there in the hearts of thousands, and it’s your job to create a product that pulls that back to life. At one time millennials everywhere had their bedroom floors covered with Pokémon cards and a crush on Ash (or was that only me?). Rather than create a lacklustre remake series (sorry, Fuller House), or draw out...