Sleuthing the job: How to use LinkedIn and Glassdoor to research a company Oct16

Sleuthing the job: How to use LinkedIn and Glassdoor to research a company

Glassdoor’s marketing team is boasting better traffic for company pages over LinkedIn, but we think both career sites offer valuable insider-information when researching a new job. Circulating around the web this week is job site Glassdoor.com’s latest research: they’re boasting that employers see 3 times as much traffic on their Glassdoor profile when compared to their company page on LinkedIn. What does this mean? It means that far more job seekers are turning to Glassdoor when weighing out the pros and cons of a new company or role. But, while Glassdoor certainly satisfies some of the typical burning job-seeker questions (salary, benefits, interview questions), we don’t want you to overlook the value of the more indirect data housed on LinkedIn. Here’s how you can use both online career resources to make the best decision about your next challenge: What’s so attractive about the content on Glassdoor? It’s interesting. They offer insider information, interview questions, no-hold bar reviews of culture and management, even salary details. This is the kind of inside-scoop that truly social media thrives on. It’s user-generated. Which in the online world sometimes translates to “trusted” or semi-trusted. And that’s the kind of behind-the-scenes info that candidates really want to know when deciding to pursue a job. What can you learn on LinkedIn? While LinkedIn company pages can often come across as “all-business, no-fun,” there’s actually a wealth of information on LinkedIn to be found out about employers and the people who work for them. Here’s how: Manager/Co-Worker Research: Sure, LinkedIn rarely offers the kind of impassioned rant that Glassdoor users sometimes post about their bosses, but it is interesting to check out the LinkedIn recommendations left for your manager and co-workers to-be. The best comments will give away far more than just a hearty thumbs-up or down, they’ll give you insight into leadership style...