Love Monday #36: What’s Next? Nov12

Love Monday #36: What’s Next?

Oprah Winfrey once said: “I’m in the ‘What’s next’ phase of my career.” And what a great place to be. ‘What’s next’ implies you’re ready to open doors, entertain possibilities and even make moves to drive your professional goals forward. Likewise, disruptive start-ups and evolving marketing techniques have a collective workforce asking ‘What’s next’ for the marketing industry. Barbara Concoran says a little insecurity – and the ability to get back up – are essential to growing your piece of the career pie. We think that rings true from individual to corporation. What else does the future-forward careerist need? Innovation, resilience, persistence and, sometimes, a crystal ball helps too. The huge (and growing) salary gap between client and agency for young starters may mean a bleak future for agencies altogether. Read more @Marketing_Mag … What’s going to capture shoppers’ attention next? 10 founders look deep into the crystal ball of e-commerce to identify the trends of the future, including custom-everything and data-driven personalized brands. … My name is (YOUR NAME HERE) and I’m the next big thing. Hootsuite founder starts-up something big for the next generation of innovators. @RyanHolmes … Toronto Tailors have invented, designed, produced and tested a bulletproof suit for high risk businessman. Anyone come to mind? … [VIDEO] Spot the difference: Barbara Corcoran explains the small, but significant divide between $40k per year salespersons and $8-million dollar per year...

#StandApart Career Profile – Cameron Uganec @Hootsuite

Cameron Uganec’s career, like his current company (Vancouver’s tech-darling, HootSuite) tells a hyper-growth tale. Landing in San Francisco in the midst of the dot.com boom (and then leaving through the front doors in its’ subsequent crash), Uganec brought an early-adopters’ knowledge of digital that landed him his first agency role with more seniority than experience (“I was placed in a senior role on the Microsoft Account. I didn’t know what a creative brief was…”). Working his way from agency (MacLaren McCann) to client-side (Playground, Intrawest) and through his own entrepreneurial ventures, Uganec describes his marketing mission as “reaching the connected consumer through storytelling.” With a stripped-down ego (one of his keys to success) and an instinct for storytelling, Uganec is now Director of Marketing at HootSuite – a social media management company that’s made its way from diapers to dynasty in just three short years. Uganec’s current focus is to rapidly move the HootSuite needle through global expansion and help his team remember to celebrate the many shotgun-worthy milestones they cram in day. These are just a couple of reasons Cameron Uganec is resoundingly #StandApart; here are the rest:   Describe your current role in 140 characters or less… Director, Marketing at HootSuite. I lead #brand management,  the internal creative agency, #contentmarketing, the primary #socialmedia and owned channels. One word that best describes how you work. Growth What is your “Superpower”? (What is the one thing you do you do better than most?) Build strong teams to build new things I am a big believer in strength-based performance Where does your motivation come from?  Does motivation come easy for you or is it work/discipline to sustain it? When I look back at my career, I was most motivated when I was launching new initiatives. I am very curious about new...