Deloitte Survey: What Millenials Want In 2017 Feb09

Deloitte Survey: What Millenials Want In 2017

Major studies revealing trends in the workplace can help us all be better leaders. That’s why we get excited when Deloitte releases its annual survey on millennials – the aggregation of nearly 8,000 interviews of millennials employed full-time in 30 countries worldwide. While most of us lack the resources, time and commitment to gather this kind of info, the results are worth pouring over – especially if retaining and motivating staff is on your radar. Here are our key learnings on what Millennials want from their workplace and how to keep them engaged and empowered:   Millennials are frightened but not idle. In 2016, Deloitte reported an alarming “loyalty gap” amongst 18-to-34-year-olds. The 2017 antidote? An increasingly unstable world. Yes, the current climate of divisive politics and looming threats have found millennials more inclined (by ten whole percentage points) to stay put. They’re shaken, but not ide. Millennials feel accountable and want to contribute to good causes – and they think their workplaces are a great place to start. When offered the chance to get involved in community groups or non-profits, millennials feel influential and empowered, which in turn translates into loyalty. Without purpose, only one out of five report being satisfied at work. The more we work together, the happier millennials will be High personal accountability paired with a “liberal/relaxed” management structure is the preferred environment for 76% of millennials.   When it comes to coaching, they want to hear “plain, straight-talking language.” They welcome passionate opinions but cringe when business leaders take controversial or divisive positions that drive wedges. “Collaborative,” “consensual,” “inclusive” are the kind of words Millennials want to use when describing your 9 am scrum, all-hands or strategic planning. And they’re even ready and willing to mentor the up-and-coming Gen Y’ers...

Why Marketers Need To Pay Attention To Pokémon GO Jul15

Why Marketers Need To Pay Attention To Pokémon GO

In the past week our world has transitioned from Planet Earth into one giant Pokéball. We’ve all been captured by the augmented reality app Pokémon GO, with its 65 million (and counting) users, surpassing Tinder, Twitter, Facebook and Snapchat. It is THE most popular and most downloaded mobile game in history. People are so intently playing the game that they fall off of cliffs or walk onto highways. It’s evoked a passionate following – the kind every marketer dreams about (minus the hospital visits). Pokémon GO is a fantastic welcome to the powerful world of augmented reality and disruptive technology. It’s not only bypassing social media channels, but it’s essentially creating a new media channel unto its own. It’s a geologically-based platform that’s not just online anymore; it brings the passé lone video gamer in a basement into question and draws them out into the real world. It also plays on the inherent desire to be a part of a community especially while being entertained. Think Bachelorette-watching parties, #twitterchats, and Xbox Live headsets. They reinforce the idea that a technology will not do well if it completely isolates the user from other users. Pokemon GO brings the game to us, but it also brings us to one another. So what do marketers have to learn from Pikachu? 1. When done correctly, nostalgia can be your strongest marketing tool. You hardly need invest in extensive advertising to get your idea out there; it’s already out there in the hearts of thousands, and it’s your job to create a product that pulls that back to life. At one time millennials everywhere had their bedroom floors covered with Pokémon cards and a crush on Ash (or was that only me?). Rather than create a lacklustre remake series (sorry, Fuller House), or draw out...

Why Starting a Career in Sales Pays Dividends Jul07

Why Starting a Career in Sales Pays Dividends

Do the words ‘cold-call’ or ‘sales pitch’ make your palms shake in fear? Do you shy away from job descriptions with the word ‘commission?’ To many new grads, sales is the dreadful career path of absolute last resort. Too often, a career in sales is disregarded before giving it a fair go.  If you’ve never pictured yourself starting a career in sales, you may want to reconsider what you’re leaving out. Not only does a career in sales give you the opportunity to earn more than a capped income, but more importantly it teaches you life-long transferable skills. At the end of the day, everything revolves around some form of transaction. By starting your sales career early on, you can learn valuable skills that separate you from the competition and that apply to any career path you may find yourself on. Ask yourself, do you want to invest in a career that continues to pay dividends years down the road?   Input in. Input out. A career in sales gives you the opportunity to have your hard work pay off. What other career do you get to see direct results and reap the benefits of your blood, sweat and (occasional) tears? With a career in sales, the results of your efforts are tangible, in both quotas and commissions, and you have the potential to make more than $100K per year. Unlike most jobs, the harder you work, the more you can make.   Set Goals. Reach. Repeat. Learn to set goals, eat targets for breakfast, and then do it over and over again. Sales positions have performance metrics that are clearly defined and easily measured. Although this may seem intimidating at first, once you learn how to set goals and blow them out of...