6 Upcoming Marketing + Leadership Events in Vancouver

Looking to get your “networking” on? Can’t wait to use an event hashtag and boost your Twitter follower count? Vancouver’s agenda of events for June boasts a number of leadership, marketing, and association events that you’ll definitely want to pencil into your schedule. Whether it’s winning awards, gearing yourself up for creativity (#selfpromo), or being in the midst of Vancouver’s techiest (#newword), June is busy with excitement. Keep your weeknights free for the following:   1. Unbounce Call To Action Conference Queen Elizabeth Theatre, June 19-21 Join hundreds of digital marketers at the #CTAconf as they take over the Queen Elizabeth to learn from some of the best leaders on the marketing scene. Key topics covered: conversion, growth hacking, copywriting, and social media marketing. Tickets include networking sessions, roundtables, meals, swag bags, and afterparties. Sound like something you want in on? Then use their handy email template to ask your boss.     2. Minerva “The Face Of Leadership” Conference Fairmont Waterfront Hotel – June 22 The Minerva Foundation is a non-profit that works to equips women with the right tools and values for leadership. Their “The Face Of Leadership” Conference has an inclusivity focus this year and will be covering how leaders can create (and lead) more diverse workplaces. To go along with their theme, the speakers at this conference are a diverse group themselves — coming from notable organizations such as MEC, Vancity, and ICBC.      3. Traction Conference Sheraton Wall Centre – June 22-23 The Traction Conference brings together entrepreneurs and business founders of many colours in order to teach how to accelerate business growth and revenue. The aim is to walk away from the event feeling equipped to build a brand consumers will love, by choosing the best distribution channels, leading a sales team, and converting users into loyal customers. ...

e-LeaderLounge: SCRUM

Last night we kicked off another full house LeaderLounge, taking over Salt Tasting Room with our Leaders are Readers book study that focused on mastering the SCRUM methodology. Presenter Peter Reek unpacked the 256 pages of Jeff Sutherland’s Scrum: The Art of Doing Twice the Work in Half the Time while Joseph Thompson (VP, Marketing & Communications @ BuildDirect) gave annotated examples of how to apply SCRUM both at work and at home. (His example? Why, he even used SCRUM with his construction team while renovating his house).  Scrum is a weird word — we’re convinced it’s an onomatopoeia — but if you’re a rugby fan you’ll be very familiar with this word. It’s a play that happens during rugby (see right) to gain possession of the ball. As Jeff Sutherland writes in the book, “The term comes from the game of rugby, and it refers to the way a team works together to move the ball down the field. Careful alignment, unity of purpose, and clarity of goal come together. It’s the perfect metaphor for what teams should do.” SCRUM Methodology, then, is a particular form of project/product management that involves close team collaboration and daily or weekly ‘huddles’ to check in. SCRUM essentially aims to create a structure around the learning process and allow the team to inspect, adapt, and improve throughout it.  1. The Agile Manifesto The backbone of SCRUM is the Agile Manifesto, defined by four principles: People over process Products that actually work, over documenting what the product is supposed to do Collaborating with customers over negotiating with them Responding to change over following a plan   2. Daily Scrum Just like in rugby, SCRUM is pieced together by players who play important roles: the product owner, the SCRUM master, and the surrounding team who support the vision of the product owner. As Joseph...

Who You Gonna Call? Dec10

Who You Gonna Call?

The time has come. Marina Guy, our Creative Services & Communications Recruitment Consultant, is gearing up for her final day in the office before her imminent (and inaugural) transition to parenthood. Marina has built a thriving practice in both disciplines and will be returning to us in early 2017. If you want to wish Marina well send her a message on LinkedIn. Keep Calm and Call Catherine Ducharme. Team Smart Savvy is (uber) pleased to announce that Catherine Ducharme will be stepping in on a contract basis to manage the Communications-focused roles within Marina’s portfolio while she is away. For those of you who know Catherine, our guess is you’ve just said to yourself, “Now that makes sense!” For those of you who’ve not met Catherine, you’ll definitely want to get to know her ASAP. Catherine is a career communicator with 25+ years of corporate and internal brand + communications leadership experience within the technology, life sciences, health, and professional services sectors. If you are a top-shelf communications professional, we suggest reaching out to Catherine on LinkedIn to get acquainted (or you can email her at ‘Catherine at smartsavvy dot com’). Watch for future announcements on the Creative Services...

Recap Of Our “Leaders Eat Last” LeaderLounge

n Sept 30, our LeaderLounge took to Simon Sinek’s “Leader’s Eat Last,” to delve in and digest just exactly what the word “leadership” entails. We had a fantastic showing of some Vancouver’s greatest marketers in the audience, as well as one on stage whom walked us through a case study of leadership during transitory and difficult times (thanks Angela Scardillo). If you attended our event and want a little recap, OR if you’re suffering from FOMO and simply must know what took place, here’s some highlights from our LeaderLounge event.   1. Managing vs. Leading Simon Sinek pushes the idea that the true cost of leadership privilege comes at the expense of self-interest. In order to succeed in the long run, organizations must build environments in which people truly matter and train people to be great LEADERS, not just “effective managers.”  Sacrifice the numbers to take care of the people. #LeaderLounge — Wisam Abdulla (@RealWisam) October 1, 2015 Best   2. Treat Employees Like People If leaders treat employees with trust, it creates a sense of obligation and a sense of pride. Work becomes a place to feel valued and employees will work together to achieve goals and hit targets. A leader that serves others wins in the long term #LeadersEatLast #LeaderLounge — Christine Nathaniel (@stinesupreme) October 1, 2015 "Firing is the easy option. Tough love, coaching all require more time and attention" #LeaderLounge — Smart Savvy (@smartsavvy) October 1, 2015 3. Look Past The Numbers When our relationships with our customers or employees become abstract, we naturally pursue the most tangible thing we can see — the metrics. If you place value on numbers more than lives, you’re more than likely separated from the people you’ve been called to serve. The further away, the less...

Highlights of Our Conversation-Centered LeaderLounge

Think back to the last time you were on a flight beside a fellow human being. You choose to engage. You make small talk, cover the who’s who, and then the topics slowly become more challenging. What to say next? Can a conversation end if you’re sitting side-by-side someone for 4 hours? Is silence okay? And, dare say, do you tap the other person on the shoulder if they’re knee-deep in a book or have their headphones in to continue said conversation? (Yeah, never.) Conversation is a human novelty with very specific, yet unwritten rules. Humour is funny until a certain un-said but universally known point. Confidence is always an attractive quality in a converser, until it very slowly begins to edge over the line to arrogance. Listening is a great conversational skill, except when it becomes overactive listening and a “let-me-finish-your-sentence” annoyance. All of these, as well as the anatomy of a conversation and the 6 laws of great dialogue, were covered last night at our third #LeaderLounge event. Our own Peter Reek teamed up with Catherine Ducharme of OutsideIn Communications to help guide leaders in generating excellent conversational and storytelling skills. If you weren’t there last night, here’s what you missed. Getting started at the @smartsavvy #LeaderLounge pic.twitter.com/vLpHcNr8HN — Ryan Hanawalt (@ryanhanawalt) July 30, 2015 For starters: The basic building blocks of a conversation. It’s a fine balance between give and take, push and pull, back and forth, and is akin to a volleyball game or sandwich-making. (One person slathers on the butter, another piles on slices of cheese, and then out of left field someone adds a spicy jalapeno.) And yes, it all begins with a healthy dose of small talk and an understanding that every conversation is an opportunity of some kind.   ...

Highlights From Our Inaugural LeaderLounge™ Event, “To Sell Is Human”

This past Wednesday we took the THNK School of Creative Leadership by storm with our flurry of red, white, and smavvytinis. We descended on the Sun Tower location—smitten with its Euro-esque feel inherited from its native Netherlands—and filled the room with catered carpaccio, Truth and Endeavor from The Liberty Distillery, and 60+ brains (and beauties) currently in leadership roles. LeaderLounge™ began with a buzz of networking and continued all night with the Twittering (not twiddling) of thumbs and the opening of eyes (that’s right, Bob).  So, if you weren’t there — and even if you were there, because let’s be real there was a LOT of content — what did you miss? How might improvisational theatre help you pitch and sell your ideas? It comes down to listening, making it personal, making your partner (or fellow actor) look good, and shared purpose. As always, #peoplearetheplan — great lessons at #LeaderLounge! A photo posted by THNK Vancouver (@thnk_van) on May 27, 2015 at 8:38pm PDT   1. First things first, we’re ALL in sales. Lawyers aim to sell a verdict to a jury, teachers aim to sell a subject to their students, and online daters try to sell their personality and profiles to others. We’re all aiming to persuade an individual to either “move” away or towards something. Sales is about moving–moving others to part with their time, energy, attention and money. #LeaderLounge #influence — Tracy Bains (@tbains) May 28, 2015 2. The internet hasn’t (as once predicted) put sales into its grave; it has simply revamped what the sales life cycle looks like. At one time, the buyer had to lean on the words and wisdom of the salesperson, who was the expert in their field and was “all-knowing” of their product. Now, there is the freedom to no longer put...

Smart Savvy’s LeaderLounge™ Series Switches Venues to Accommodate Demand

We have a problem… but it is a good one! Given the tremendous response to our newly released LeaderLounge™ series, we’ve implemented a venue change in order to accommodate our group. We have connected with the fine people at THNK School of Creative Leadership. As we explored possibilities with THNK, it is apparent there are many synergies between our two companies, specifically with respect to shared values, culture and overall focus/mandate. We are excited to partner with them on our inaugural LeaderLounge event, featuring Dan Pink’s NYT Bestseller “To Sell is Human” on May 27th. Given this new partnership we will no longer be hosting our LeaderLounge™ series at The Profile in the Landing.  Our new venue is as follows: The Sun Tower Ground Floor – 128 West Pender St., Vancouver Rapid Transit: Chinatown/Stadium Skytrain Station (one block from The Sun Tower) Wednesday, May 27th 6:30 – 8:30 PM Click here for tickets. About THNK THNK’s mission is twofold: we accelerate the development of global creative leaders across corporate, private, public, and social sectors. Together, we create innovative solutions to the world’s most pressing and inspiring challenges. About Smart Savvy + Associates ~ People are the plan™ With offices in Vancouver, Calgary and Toronto, we find proven, high-performing marketing, communications and sales professionals for companies who need them. About LeaderLounge™ At Smart Savvy, we meet a lot of great leaders.  Leaders who stand apart for their ability to think, communicate, influence, mentor, strategize, deliver results and ignite passion. They are game-changers.  We are committed to helping up the leadership quotient within the communities we serve. Food and Beverage Sponsors The Liberty Distillery At The Liberty Distillery authenticity, quality and heritage are the heart of our philosophy. We wish to celebrate and pay homage to the...

LEADERLOUNGE™: Smart Savvy’s New Workshop Series

So your schedule looks a little something like the Prime Minister’s: rise far earlier than the sun will ever, stress over trying to run an entire country (or, at least, your organization and all teams/contractors/individuals involved), and go to bed, again, far after the sun does. (In fact, when was the last time you even saw the sun, aside from in a car or skytrain during the commute?) That means that book of “must reads” that Oprah or Bill Gates spouted as being the best of the best has been sitting on your side-table as more of a lampshade than anything. Well, let us do the heavy lifting for you. Smart Savvy introduces the LEADERLOUNGE™ series. Think of it as an MBA over the course of 2 hours. Smart Savvy’s monthly workshop series launching this May will be comprised of two series: One stream is based on those must-read books you’ve never quite gotten around to, while the other stream is led by well-respected, A-playing leaders on the “how-to’s” of exceptional leadership. If you’ve ever attended a Smart Savvy event before, you know we do them up right! Check out the LEADERLOUNGE website for more information or read on. The Quick Facts Who should attend? Leaders (and aspiring leaders) who want to stay current, well-read and uber-connected #StandApart professionals looking to excel at influencing, presenting, negotiating, building trust and growing strong teams Where: Vancouver sessions are held at The Landing in Gastown’s ‘Million Dollar View’ Room. When: Last Wednesday of every month Who will be there: Vancouver’s Top Marketing, Communications and Sales Leaders (and perhaps you!) Sessions are restricted to 60 participants (read between the lines – they’ll fill up fast so don’t delay). How much: $39.95 per session (the equivalent of 8.35 lattes). Buy 5 get 1 free*. But wait there’s more–...

4 Upcoming Marketing and Leadership Events

We know that with being a marketer comes with another unspoken job title: professional networker. Here at Smart Savvy we know we live for networking events, so we thought we’d gracefully extend a hand of invitation to you for our top upcoming events and conferences. These leadership and marketing events are certainly penciled into our calendars (and highlighted) and we will be there to soak in the wisdom of both thought leaders and up-and-comers. Just look for the smavvy red booth, smiling faces, and our trademark free LinkedIn headshots! Let us know in the comments below if we should expect to see you there. 1. Canadian Internet Marketing Conference Squamish – March 28 + 29  The inaugural CIMC bring the best brains in digital marketing together for a two day conference in beautiful Squamish, BC.  Hear from over 40 world-class speakers, enjoy 6 networking opportunities, participate in a $10,000 Dragon Den style contest, attend workshops and experience the first ever Canadian Internet Marketing Awards. Use the promo code SMART15 to receive 15% off your ticket price.     2. The Art Of Leadership for Women Calgary – April 13 Our recruiter for the Albertas, Matthew Campbell, is going to be repping Smart Savvy at Canada’s #1 Women’s Leadership Conference, taking place in Calgary this year. Five internationally renowned bestselling authors and thought leaders will be there to impart leadership wisdom and shed light on current issues facing leaders. This year’s event will host speakers like the one and only Martha Stewart, TED Talk sensation Brené Brown, one of the World’s Top 10 Leadership Thinkers Lis Wizeman, and bestselling authors Liane Davey and Tara Mohr. Use the promo code SMARTSAVVY to receive $67 off the ticket price.   3. The Art Of Marketing Vancouver – April 15  Join us at Canada’s #1 Marketing & Innovation Conference, where...

#StandApart Profile: Ben Smith, VP Sales +Marketing, Rennie Marketing Systems

Ben’s home in Whistler is long gone from his rear-view mirror before half of Vancouverites have even opened their eyes to the morning rain (it is November in Vancouver, after all). While Vancouver sleeps, Ben is plowing through his to-do list—undoubtedly part of the reason why he’s one of the most well-known real estate sales and marketing gurus in BC. Ben leads marketing and sales for Rennie Marketing Systems – North America’s leading real estate marketing organization, known around the world for developments like the Olympic Village and Woodward’s. Throughout his career Ben has seamlessly jumped up the corporate ladder from consultant, to director agency side, to real estate marketing and sales frontrunner. Ben has proven himself a strategic sales and marketing leader. Don’t let marketing and sales innovation fool you. Ben is the Chuck Norris of time management and always makes time for his #1 priority; his family (wife and four children), and his passions; skateboarding and snowboarding. How does this #standapart sales and marketing executive and family man do it all? Learn his story and his secrets – here is Ben’s #standapart profile. Describe your current role in 140 characters or less… I lead a team of people who market and sell multifamily residential communities. One word that best describes how you work. Hard. What is your superpower? (What is the one thing you do you do better than most?) Making change. Intentionality or Happenstance?  Which has played a greater role in building your career path? Both, they are inextricably linked. “You can either have a job or make a career.” Where does your motivation come from?  Does motivation come easy for you or is it work/discipline to sustain it? I think I was born driven to some degree. On the days...